1. Following initial meetings, Natural PRogression presents you with a tailor made PR strategy. This includes some or all of the following:

• Writing press materials and copy
• Drawing up target media lists
• Distribution of information to press
• Sample send outs to secure product placement
• Selling-in profile features/organising interviews
• Media briefing sessions/press trips
• Launch events
• Organising competitions and reader offers
• Overseeing photographic shoots (if relevant)
• Celebrity endorsement
• Liaising with your stockists/distribution advice

2. A monthly retainer is agreed – based on the level of work involved.

3. Natural PRogression produces regular written reports to update you on all activity and results. Monthly meetings if possible are recommended.

4. All editorial coverage gained for clients is evaluated and discussed during regular reviews